COMMUNICATIVE CREATIVITY OF FUTURE ENGINEERS AS A SUBJECT OF PSYCHOLOGICAL ANALYSIS

Abstract

The article presents a theoretical analysis of communicative creativity as an interdisciplinary construct situated at the intersection of conceptualizations of creativity and communication. It traces the evolution of approaches to the interpretation of the notions “creativity” and “communication” within both Western and Ukrainian scientific traditions, highlighting the distinctions between conceptual and operationalized frameworks employed in their investigation. It is noted that contemporary Ukrainian psychological scholarship is progressively recognizing communicative creativity as a relatively autonomous psychological phenomenon. Among the earliest attempts to conceptualize communicative creativity is its definition as a distinctive type of creative thinking oriented toward the generation of pragmatically effective messages in the course of human interaction. This perspective underscores that creativity in communication extends beyond the mere transmission of information and entails the active construction of meaning. The analysis emphasizes that, in Ukrainian research, communicative creativity is typically treated not as a general manifestation of creativity but as a domain-specific form intrinsically linked to interpersonal interaction and communicative activity. It encompasses the capacity to produce unconventional and original ideas and approaches that facilitate the effective resolution of communicative tasks and the attainment of mutual understanding within social contexts. Particular attention is drawn to the practical orientation of communicative creativity: it involves the application of creative abilities directly within communicative processes, enabling the flexible adaptation of interaction strategies to specific situational demands and target audiences. Special emphasis is placed on the ability to address communicative challenges in non-standard ways and to adjust communicative strategies dynamically across diverse interpersonal contexts. The study reviews recent applied research that establishes associations between communicative creativity and professional efficiency in socionomic (person-oriented) professions. By comparing Ukrainian and international approaches, the paper substantiates the existence of a significant theoretical and empirical research gap concerning the communicative creativity of future engineers. This gap underscores the necessity for further investigation of the phenomenon within the frameworks of engineering education and professional preparation.